When creating a website, a blog should be an integral piece of your plan. Many visitors will go to your site expecting to find a resource such as a blog to help them along the decision process of choosing you for their dentistry.
Blogs can be tricky to upkeep – if one week goes by without a post, it becomes easy to fall far behind. But customers trust companies that write regular blog posts giving them information they wouldn’t have found elsewhere, so its important to keep a regular schedule. The best way to combat this problem is to create a master editorial calendar that will help you on the days when you just can’t think of a new topic. Having your content (at the very least subject matter) planned ahead of time is a huge stress reliever. Create a calendar that maps out when you will publish new posts and what they will contain. Plan this calendar a month in advance – which, if you’re posting once a week, is only four posts! Creating an editorial calendar is great for time management because you don’t have to constantly worry about where your next piece is coming from.
The problem is… what do you blog about?
There are a lot of topics dentists can speak about on their website blog – the most important piece of blogging is to make sure you’re putting a unique “spin” on your content. Everything has been written about ten times… what’s going to make your post stand out? Come up with a hook, and you’ll have readers excited to visit your site again and again. read more
Keep SEO in mind
For instance, if you want to attract more patients who need crowns, you should write about the crown work you do. Obviously don’t leave your writing to one topic – cover all the procedures you specialize in to show your audience how well practiced your dentistry is. Never underestimate the power of SEO.
Current health trends
Choose whether you want to limit this to dentistry or widen it to health in general. People love finding their news from different sources and reading opinion articles, so don’t discount the value you’re adding!
Changes happening in your practice
Along the same lines of posting job openings, write about things that are going on in your office. Are you having a company barbeque or attending a big charity event? Did you just hire a new doctor? Take plenty of pictures and share them with your readers! They will appreciate the opportunity to get to know you on a more personal level.
Sometimes a patient’s case is so interesting that you might want to write about it. Before you take to your laptop and type up your blog, make sure to keep the patient’s personal information confidential. You should also have somewhere in your initial consent forms that photos and radiographs may be used for teaching and presentation purposes so that you may also use these for the blog.
Feel free to write about experiences at other businesses, such as restaurants, a stylist, or a local cleaner. Or if you happen to attend a local activity, such as a fair or a parade, write about your experience.
Current Job Openings
Let people know what openings are currently available at your practice! There are a lot of people looking for work right now, and if you’re hiring a dental hygienist, let your readers know! Someone’s bound to know someone.
You should write about your industry, if only to show that you are paying attention to what is happening outside of your practice. Write about the latest technology that just became available and will be making its way to your office soon, or if lots of local practices in your area shut down, write about why you think the reasoning may be.
Readers are making their way to your blog for one reason – they want to learn. Teach them! Pay attention to common problems your patients come to you with, and write a post about preventing them. For example, if in one day you have ten patients with cavities, it may be time to write about cavity prevention tips.
Let your patients get to know you as a person, not just as your dentist. If you’re interested in motorcycles, discuss a particularly interesting bike ride. If you have a passion for cooking, perhaps give a recipe for your favorite meal. However, try to stay clear of controversial topics such as politics and, depending on your area, religion.