Category: Computer and Technology

Important SEO Mistakes to Avoid During Your Next Website Redesign

Following good SEO strategy is an ideal way to promote your business. Use of properly optimized content in your website can create awareness of your business in the marketplace. However, the SEO effort must be correctly done to ensure proper optimization. This will require that your company remains on top of its marketing campaign and its SEO practices by following accepted SEO tips throughout its marketing campaign. Use of the tips will help the marketing plan to avoid making mistakes with its SEO to get the most out of the marketing effort. An excellent way to achieve this is to engage an SEO company to further your goals and interests by using the proper keywords in the right place. Following are some SEO tips which will help your marketing effort avoid mistakes in its SEO strategy.Do you want to learn more? Visit the complete guide.

  1. Avoiding location-based keywords:

Your company must ensure that it is following the best SEO usage possible, including the use of location-based keywords within your marketing text. Avoiding location-based keywords is a frequent problem in every industry which is using SEO to get ahead of the game. Another top SEO mistake made in marketing is to use improper keywords in your optimization strategy. It is possible to gain access to the most commonly-used keywords by consulting online resources such as Google for help in choosing the proper words to target.

  1. Use improper or unsubstantial links:

A second frequently-made mistake is to use improper or unsubstantial links when linking your material to similar industry information. It is critical to be sure that you are using links which direct your visitors to additional substantive content. Such links reinforce your credibility in the industry.

  1. Relying excessively on graphics in your titles and content:

A third practice in insufficient SEO work is to rely excessively on graphics in your titles and content rather than using a few carefully researched keywords to drive traffic to your site. While use of graphics makes for an enticing article, the search engines must require content in order to do their work.

  1. Inappropriate keyword stuffing:

A further failure to achieve your SEO goals stems from a lack of your chosen keywords appearing throughout your content. Once you have chosen an effective keyword, it is important to use it in the main body of content without being guilty of “keyword stuffing.”

  1. Relying excessively on meta tags:

A fifth way that companies make mistakes in their SEO is to rely excessively on meta tags. Allow your content to speak for itself without depending on certain tags or magic terminology to do the work that your content can more effectively do for you. Use of optimized content can drive business to your company’s website or even your social media location. However, your company must remain on top of your marketing campaign and its SEO practices to ensure that you are following the best SEO usage possible.

Google My Business – Advantages

Google is the king of search engines. Therefore, it’s in your best interest to make it as easy as possible for Google to let Google know more about you and your business.

One of the easiest ways to do this is by submitting your local business to Google Local Business Center. You can begin to see immediate results after doing this.Have a look at GMB photos for more info on this.

Here are the top 9:

Google will give your site more authority because they know it is a real business, giving you better search engine ranking for your keywords.Add your website to Google Maps so potential customers can instantly find out more about you. One of the hottest new ways to find local businesses right now is through Google Maps.Insert specific keywords into your business description. For example if you’re a financial planner, you can add retirement specialist, CFP®, CPA, wealth management, annuity specialist…etc to your title. This will give you a leg up on those who just have their name.

Better control the information including name, phone, number, address, and hours of operation.
Add any certifications you have next to your name. For example, you could be listed as John Smith CFP®.
Google allows you to see how customers are finding you via Google Dashboard. For example, you’re able to know if a customer came from Google Maps of Google Search and the keywords that were typed in. This will allow you to optimize your marketing efforts.
Add a picture of your office, which will appear in Google Maps, so new customers can identify your building. This will make it easier for customers to find you.
Allows customers to review and rate your services. (Hopefully a benefit to you)
It has an infinite ROI because it’s free!
Sign your local business up for an account today. All it will take is 15 minutes out of your day.

Monitor how people are finding your website. The more information you know, the better you can optimize your marketing efforts.