Reaching to your users and giving them a pleasant experience on your site should be your major intention when creating a website. It can be a waste to have a well created and contented site only for your users to have a tough time accessing it from any given device. A responsive design makes it possible for your users to have a pleasant experience regardless of their screen sizes or processors. It optimizes the browsing experience of the users so they can enjoy valuable web access even when using mobile devices. read more about this topic.
Gone are the days when users only accessed sites from desktop computers. Mobile devices like smartphones and tablets have taken over and more people are relying on them to find and purchase what they need. If your site is not responsive, you stand a chance of losing a great number of customers and potential customers. Luckily, you can have a responsive website designed for you or have your existing site upgraded to a responsive one so you can give all your users a good experience on your site.
Responsive Site Benefits
When you choose a responsive design, you will be able to improve your reach to mobile and tablet users. You will have the advantage of using one site across all devices saving you costs and improving your reach greatly.
You will increase conversion rates and hence will be able to make better sales with a responsive web design. When there is improved site experience and no redirection, a positive impact is achieved for the users; hence you will see an increase in conversion rates. The maintenance of a consistent look and feel creates trust for your site; hence users have an easy time making purchases at their convenience.
The design will consolidate your reporting and analytics making user tracking easy and functional. You will have an easier time monitoring the web performance and finding out what is working for you and what is really not working, hence you can make changes whenever there is a need for a change.
A responsive web design will increase search engine visibility and this will improve your ranking. More users will be able to find you and the more traffic you enjoy the greater the visibility and the higher the ranking.
It will save you the cost and time of developing a mobile site to reach your mobile device users and also save you costs and time of site management since you will have an easier time managing that single site serving all your web needs.
The responsive web design enhances the offline user browsing experience. You can deliver your quality content even without connectivity on the part of your users. Email newsletters and content in hybrid HTML5 applications are able to be consumed even when there is no internet connection giving your users a pleasant experience offline. With a responsive design, you will manage to stay ahead of the competition and trends, ensuring that you make real time communications with your users for better business returns.